Conversations

Interviews, testimonials, and podcasts. Recorded so you forget the camera.

interviews

We conduct a lot of them. Usually without the cameras rolling, because for most people the idea of a longform interview on camera is more terrifying than walking a tightrope.

Our approach is to make you forget the camera is there and just talk with us. Only when we stop recording will you remember that any of it was captured at all.

testimonials

Same as interviews, except the questions have to arrive at a natural soundbite from a customer who already loves you. If we gave them the words, it wouldn't work. So the questions have to reach a person's foundational emotion without leading them.

We've done enough of these to know they only work once you trust that we understand your business. Tuned to your business, we ask open ended questions to get your thrilled customers to open up. And what comes out is pure emotional language. The joy of conversion. And few writers can top what your most passionate customers already say about you.

video podcasts

We watch them often, and the best ones are simple. And simplicity requires a deep understanding of details. Sophistication in restraint.

It makes whoever is talking seem exponentially more credible.