Stories

The why, distilled into film.

founder, brand and artist stories

The heart of any endeavor runs on an impulse. A reason for doing and being. The why. As Simon Sinek put it in the early days of TED: people don't buy what you do, they buy why you do it.

Here we uncover the why. Lightning in a bottle. The energy that runs through an endeavor, distilled into a short documentary that differentiates you. What makes you.

Watch and feel the difference between this and an "about me" video. If you feel nothing, this isn't for you.

mini docs

The same philosophy, applied in visual language. We practice the art of disappearing completely. Lean crews. Minimal gear. A quiet presence during your workday.

We watch your magic unfold. People see what it's like to be there.

Not an "about us." Not behind the scenes. 

buyer stories

This one is about your buyer. Your ideal buyer. Not everyone you wish to sell to. Your actual market and your dream market are two separate things.

Who is your ideal buyer now? What are they looking for? What does the market fail to understand about them and their needs? Answer these, and enough questions like them, and you arrive at the basis for a story worth telling.

A story. Not a sales pitch. Not a recitation of features and benefits. Something that forms a connection and a sense memory. They might add to cart today. But if they get distracted and forget about you, you’ve tumbled back down the mountain and have to climb back up.